Facebook blocks WhatsApp rival Hike Messenger's ads

India based Hike Messenger has accused social media giant Facebook of blocking some of its advertisements. Specifically, those ads that allow people to visit Hike's website were blocked, the app-based company alleged.

"Advertisers have, among other options, the option to ‘send people to your website’. A few weeks back we were suddenly blocked from using this option, while we were able to use other non action-led options," a Hike spokesperson said.

When the WhatsApp-rival contacted Facebook, it received the following response: "There are specific products and services that cannot be advertised on Facebook - looks like Hike is one of these. Unfortunately, you will not be able to run these ads."

This comes over a month after Facebook-owned WhatsApp was found blocking links to another rival messaging app Telegram.

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