5 Email Hacks That Display Simple Marketing Solutions

Email is the quickest way to reach an audience of any size. It is also cost-effective compared to traditional marketing methods. The email also offers the highest Click Through Rate for any marketing medium.

This article is about interesting email hacks. These are pretty simple ones. Employ these tips to see better results from your marketing efforts.

Search Engine Optimization

SEO plays an important factor for the future of Internet Marketing. Google does not care about your business. The search engines care about the customer. SEO trends show customer interest. You can easily decide what your reader wants. People are typing keywords and providing information on what they are searching for. Just follow their interest, and you’ll find your share in the business world.

What does this have to do with email marketing? You can use SEO to build curiosity for your business. Use the primary keyword in the email title, but do not reveal too much.

In the words of Roy H. Williams:

“Engage the imagination and then take it where you will. People go to places they have been in their minds.”

SEO plays a tricky part in all this imagination. It tells you exactly what should be written. You only have to write the content. How do you do that? Let me explain in the next tip.

Headline Teaser

According to a recent report by Adestra, 49 characters are the sweet spot for headline teasers. Statistics suggests that this number works best for Internet readers. These 49 characters only give you 5 seconds to grab your reader’s attention. Work fast. Take help from search engines. You know the keywords. Use them to tease the audience.

Personalization

People like friendly discussions and stories. Storytelling is an art. Personalize each email to match individual requirements. Show your personality. Copywriting is not a science. It is the art of conveying your message in an understandable way. Let’s say you have a list of 10,000 people interested in the real estate niche. Ideally, these people will be investors, sellers, buyers, and real estate brokers. Each category requires a different message. You cannot send the same email message to all people. You must customize it.

Email marketing has its benefits, and it doesn’t come without its side effects. After a few months, you’ll notice that your list may become idle. People stop responding to your emails or offers. Statistics reveals that 67% of your subscribers can become unresponsive in less than three months.

How can you solve this problem?

Interact with your list at a more personal level. Speak to the mind of your customer. Again, SEO can reveal these factors. You already know the customer demands. You just have to dive deeper and help them in a personal way.

Make it Mobile Friendly

67% people use mobile phones to check their emails. If your email campaign is not mobile friendly, you are losing 67% potential customers. Here are some crucial tips:

Most people use the thumb to scan through a web page. All the important elements should be placed in the center.
The writing format and content benchmarking should be kept in mind.
Create a mobile marketing strategy. Most businesses do not have a strategy. Choose one for your company and get ahead of your competitors.

New Email Marketing

People claim that email marketing is dead. It will be dead if you force people to buy from you. If you are willing to establish a relationship, email marketing will bring results for you. New email marketing relies on variety, offers, and testing. Marketing campaigns require various testing methods. Email marketing is the same. You need to test, test, test, and test. See which version works for you and test again, again, and again.

Change your content marketing strategies. The change should occur on a quarterly basis. Your email content should offer: