We’ve
all heard about Oneplus. It was the company who promised to sell a phone that
was a flagship killer. The company got so much attention with the introduction
of the Oneplus One.
It
was a $300 phone that was sold unlocked and designed to directly compete with
the other leading flagships at the time like the more costly devices like the Nexus 5, Galaxy S5 or LG G3 while offering
similar or better features that users look for in a phone like NFC, great
camera, and long lasting battery life.
In
a CNET interview with Oneplus co-founder, Carl Pei stated that the US market
will be very important for Oneplus this year with more traditional marketing
methods. Could this mean that the invite system will be shelved for the new
flagship?
Perhaps.
The company said it was very excited about the Oneplus 3 and thinks it will
captivate interest like the Original One did, the Oneplus 2 wasn’t as
well received when someone decided to strip NFC from the phone altogether,
thought it did sell more units than the OnePlus One.
It
was not all flowers and roses for the Chinese startup company at the beginning.
The company decided to go unconventional and set up an invitation-only program
to sell the OnePlus One. So for several months after the phone’s launch, it was
still damn-near impossible to get your hands on one of these suckers.
Oneplus
was able to use all this positive (and negative) attention that it’d been
getting with the launch of the Oneplus One to build a reputation and customer
base. The Chinese startup says it has 800,000 active forum users who support
the Oneplus community and inspire the company’s design choices for its
smartphones.
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